PRESS

In The Press

b.LUXE Hair and Makeup Studio and owner Heather Cohen's compassionate approach to custom wigs and hair loss solutions have captured regional and broadcast media attention. From radio interviews to newspaper features and ongoing monthly columns, our studio's innovative work helping women experiencing hair loss has resonated across MetroWest Massachusetts and beyond.

Featured on WBZ NewsRadio 1030's NightSide with Dan Rea b.LUXE Hair & Makeup, Heather shared her personal journey with hair loss and how it inspired her to create custom human hair wigs that restore confidence. The MetroWest Daily News showcased our studio's custom wig-making process in an in-depth photo gallery feature, highlighting the transformative work being done for clients facing hair loss from medical conditions, treatments, and other causes. Most recently, our story was picked up nationally by NBC Boston 10, bringing our message of empowerment and beauty to viewers across all 50 states.

Beyond broadcast media, b.LUXE has become a trusted voice in the community through The b.LUXE Beauty Beat, our monthly column in The Local Town Pages publication. Reaching over 30,000 households throughout the MetroWest area, we share insider beauty tips, hair care advice, and compassionate guidance on wigs, toppers, and hair loss solutions.