Gina Woelfel 3/1/23 Gina Woelfel 3/1/23

PAWSitively Amazing!

For the entire month of March, b.LUXE Hair and Makeup Studio is donating 10% of our retail sales to PAWS New England! For every hair, skincare, makeup and tanning product sold, 10% goes directly to our friends at PAWS!

Gina Woelfel 2/1/23 Gina Woelfel 2/1/23

Galentine’s Day at b.LUXE - February 13th

This holiday is the perfect opportunity to indulge in the YOU-time you need with the people who always have your back, the people who keep you laughing and who never let you down. Whether you're single or in a relationship, the best things in life are better with friends, and isn’t that worth celebrating?

Gina Woelfel 1/1/23 Gina Woelfel 1/1/23

Small Pivot, Big Results

Since we’re a beauty column, let’s talk shop and discuss a few simple ways to amp up your glamor game and add that daily dose of self-care we all crave. No resolutions here! Just a few daily habit changes to slowly, but surely ensure better beauty results!

Gina Woelfel 12/1/22 Gina Woelfel 12/1/22

Gifting: 3 Rules to Shop By

Good gift-giving is an art! There's nothing like watching someone light up with joy when they open your gift! The perfect present can lift your mood, strengthen your relationship, and make you happier and healthier. Gift-giving releases your brain's "feel good" chemicals for an instantaneous mood boost. That may be why we feel so good around the holidays. A gift can be many things and doesn't need to be big or expensive to be unique. Giving with intent and keeping your gift choices relevant says, "I see you" and "You're worth it."

Gina Woelfel 11/1/22 Gina Woelfel 11/1/22

Hitting Our Stride

The past two years have been a whirlwind for the studio, but we’ve finally settled into our new space and we’re hitting our stride! When we decided to expand b.LUXE, we did so with our clients' comfort in mind. We wanted to create a space that was not only beautiful, but functional and we're happy to say that we achieved both! In addition to our new space, we've also expanded our team! We're thrilled to welcome some new faces to the b.LUXE family. 2022 was also a HUGE year with the OFFICIAL launch of our b.LUXE BEAUTY BRANDS. Our first product, BEFORE Oil, was previewed last year before its final packaging to rave reviews!

Gina Woelfel 1/1/22 Gina Woelfel 1/1/22

New Year • New You

Different cultures from around the world welcome the change of the calendar with unique traditions all their own. In Spain, it’s customary to eat 12 grapes at midnight, one for each stroke of the clock. Each grape represents a wish of good luck for the coming months of the year. In Denmark, plates and glasses are thrown at the front doors of close family and friends to banish bad spirits away.

Gina Woelfel 10/9/21 Gina Woelfel 10/9/21

the bLUXE “month of beauty” fundraiser - a better way to raise money

Fundraising….Ugh! Are you so over expensive gift wrap, candles and chocolate bars? Maybe you just bought one too many bake sale cookies? bLUXE has a new way to fundraise that’s easy, enjoyable AND profitable!

Gina Woelfel 10/4/21 Gina Woelfel 10/4/21

Commitment to the Community

As a young girl, needing community assistance was a very real part of Heather Cohen’s childhood. Many times, her family had to rely on local programs and the generosity of neighbors to make ends meet.

“I remember going with my mother to our church to pick up meals and clothing. That experience stuck with me, and not because I felt ashamed or embarrassed. It was just the opposite, in fact! Everyone who helped us was so supportive and kind, it instilled in me a sense of community and inspired me in my commitment to give back.”

Heather is the owner of b.LUXE Hair and Makeup Studio, a brand new, 4000 sq ft beauty salon housed in the historic Medway Mills Complex. With soaring ceilings, natural light-filled rooms and the area's most current and exciting salon services, b.LUXE is one of Metrowest’s most impressive beauty destinations.