Better Hair Starts Before You Shower
We’re all taught the same routine: Shampoo. Condition. Style. Repeat. Clean hair should mean healthy hair, but a lot of the time, it doesn’t.
Clean hair is not always healthy hair. Shampoos and styling products can rob hair of its natural oils, leaving hair brittle and dry. We have a solution
At b.LUXE, we see it every day. Hair that feels a little dry, looks a little dull, or isn’t holding color the way it should. And most of the time, it comes down to one thing. Hair is being cleansed, but not protected.
Hair is naturally porous, which means it absorbs everything it comes in contact with. Minerals from hard water, chlorine, and environmental buildup all find their way in. Even the best shampoos, the ones designed to gently cleanse, are still doing their job by removing oil, dirt, and buildup. But in that process, they can also take a little too much with them, including the natural oils your hair needs to stay soft, shiny, and strong.
So while your hair may feel clean, it can also be left a little more vulnerable every time you wash it.
““Most people focus on what they’re putting on their hair after they wash it,” says Heather Cohen. “But protection should start before you cleanse.””
That idea is what led us to create b.LUXE BEFORE Oil.
BEFORE Oil is a pre-shampoo treatment designed to be your hair’s first line of defense. It’s used on dry hair before you wash, creating a lightweight barrier that helps protect the hair during the cleansing process. It allows your shampoo to do its job while helping your hair hold onto what it actually needs like moisture, softness, and shine.
It also makes a noticeable difference for our color clients. When hair is protected before washing, it holds onto tone and vibrancy longer, which helps your color stay fresh between visits.
What makes BEFORE Oil different is how it’s formulated. We wanted something that felt light, absorbed easily, and actually supported both the hair and the scalp.
We use our BEFORE Oil on all of our non-chemical clients at bLUXE. If you love the way your hair feels after your haircut, bring that feeling home!
Our BEFORE OIL is packed with antioxidants for healthier hair and scalp!
What’s the secret ingredient?
It’s made with organic sunflower oil and prickly pear oil for hydration and softness, along with one standout ingredient that really changes everything, broccoli seed oil.
Broccoli seed oil is rich in vitamin A, which supports healthy cell turnover on the scalp. It works in a similar way to ingredients people love in skincare, helping to create a healthier foundation for hair growth without irritation.
It’s also packed with essential fatty acids, including a high concentration of Omega 9, which delivers hydration without weighing the hair down or clogging pores. It absorbs quickly and leaves hair feeling soft and smooth, not greasy.
One of the most unique benefits is how it mimics the smoothing effect of silicone. It gives the hair that polished, glossy finish people love, but without coating the hair or creating buildup over time. So you get shine, manageability, and frizz control while still supporting the long term health of your hair.
As an antioxidant, it also helps neutralize environmental stressors that can impact both your scalp and your hair over time. And for anyone dealing with dryness, flaking, or irritation, it helps calm and support the scalp in a gentle, effective way.
““Your scalp is skin,” Heather explains. “Once you start treating it that way, everything about your hair improves.””
Enjoy healthier, stronger hair with our pre-treatment hair oil.
Using BEFORE Oil is simple. Apply a few drops to your scalp and massage for about a minute. Then take a full dropper and work it through your mid lengths and ends. Let it sit for at least ten minutes, or longer if your hair needs it. Then shampoo, condition, and style as usual.
You can use it two to four times a week or with every wash. Over time, clients notice their hair feels softer, looks healthier, and becomes easier to manage.
The Bottom Line
Most products focus on fixing damage after it’s already happened. We just like to get ahead of it. Protect your hair first, then cleanse. It’s a small shift, but it makes a big difference.
